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AI Automation & Agents· Web Application

Aurora

An AI market-research platform with competitor analysis and a LangGraph-based TAM/SAM calculator, turning a founder's research process into self-serve tools.

  • Sector Market research, Consulting
  • Client AI market-research startup
TAM/SAM, competitors, personas, creative and branding research
5 modules
Perplexity, Exa and Tavily search in one workflow
Multi-source
Research run on demand with a credit system
Self-serve
Aurora dashboard listing research modules: TAM and SAM calculator, competitor analysis, persona development, creative research and branding evaluation
The starting point

The challenge

Consultants and product teams spend days stitching together web research, competitor notes and spreadsheet maths to size a market. The founder wanted that process as a product: fast, evidence-backed and repeatable.

The solution

What we built

  • Worked closely with the founder over an extended engagement, turning their ideas into a coherent plan and building each module around their research method.

  • Built multi-step research workflows with LangGraph, combining LLM reasoning with search tools such as Perplexity, Exa and Tavily.

  • Created modules for TAM and SAM calculation, competitor analysis, persona development, creative research and branding evaluation.

  • Generated structured reports with executive summaries and key data points, run on demand with a credit system.

Architecture

How the system works

How it fits together
  1. 01Research questionMarket, product or competitor
  2. 02PlanLangGraph multi-step workflow
  3. 03SearchPerplexity, Exa, Tavily
  4. 04AnalyseLLM reasoning and sizing maths
  5. 05ReportExecutive summary and data points
Engineering

How it was engineered

  • Traced research runs in LangSmith, step by step.

Scope

What was delivered

01

LangGraph research workflows

02

TAM/SAM calculator

03

Competitor analysis module

04

Persona, creative and branding research modules

05

Report generation

Gallery

Screens and diagrams

Technology

Stack

LangGraphLangChainLangSmithOpenAIAnthropicPerplexityExaTavily
Client feedback

In the client’s words

“Zubair is fantastic! I worked with him an extended period of time and he was able to translate my disparate thoughts into a coherent plan and build exactly what I wanted. I highly recommend [him], and look forward to working with him again.”
Founder & CEOAurora · via Upwork

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